History of Lexus: How This Branch of Toyota Came to Existence
Pinnacle of Lexus' performance and quality, LFA shook the sports car market with it's stylish look and powerful V10 engine. With only 500 produced, it's also a rare piece!
Lexus, the luxury vehicle division of Toyota, has been around for more than three decades and has established itself as one of the leading luxury automobile brands globally. Lexus has been consistently ranking among the top luxury brands in terms of customer satisfaction, brand loyalty, and reliability. From its humble beginnings as a covert Toyota project aimed at creating a luxury vehicle that could compete with European brands to its current success as a standalone brand, this is the fascinating history of Lexus.
Lexus' Shibetsu Test Track is where Toyota's elite division tests their vehicles. Around 10km's long (6.21 Miles), this circuit is perfect for endurance tests.
The history of Lexus began in the early 1980s when Toyota's management decided they wanted to create a luxury vehicle to compete with the established brands such as Mercedes-Benz and BMW. The management put together a team called F1, which stands for flagship one, tasked with creating a luxury vehicle completely different from anything else in the Toyota model lineup. The F1 team was isolated from the rest of the Toyota staff, worked in secrecy, and had its budget, laboratory, and test track.
1989 Lexus became an instant hit in luxury car market with it's comfort and high performance. As soon as it hit the market, buyers lined up to get their hands on this beautiful ride.
The F1 team worked tirelessly for over five years to create a car that met the high standards set by Toyota's management. In 1989, the culmination of the team's efforts was unveiled at the Detroit Auto Show, where the Lexus LS 400 was launched to the world. The introduction of the Lexus LS 400 marked a significant turning point for the luxury automobile market. The LS 400 was met with worldwide acclaim winning awards such as Motor Trend's Import Car of the Year.
Lexus' LS300 became popular amongst car enthusiasts thanks to it's appearance in critically acclaimed Need for Speed Most Wanted 2005. IS300 is the ride of Taz, second blacklist member player has to race against.
After the introduction of the LS 400, Toyota focused on expanding its brand globally. Toyota started building factories specifically dedicated to producing Lexus models in Japan, Canada, and the United States. Toyota also opened dedicated Lexus dealerships worldwide, which offered services such as a personalized dealership experience, a higher level of customer service, and an extensive line of high-quality Lexus vehicles.
Lexus LS350, one of the most comfortable and high performance sedans on the market, is great for anyone that is looking to have the comfort of a sedan while packing an impressive performance.
As the years progressed, Lexus continued to stand out in the luxury automobile market. They continued to dazzle the automobile world with their introduction of new models, technology, and customer service. Lexus' commitment to quality and customer service has paid off, and it's one of the reasons they have such a loyal customer base. Lexus is continually setting the bar high in the luxury automobile market, and it's not the kind of car brand to rest on its laurels.
In conclusion, the history of Lexus is one of innovation, commitment to quality, and dedication to customer service. Lexus has cemented itself as a brand to watch in the luxury automobile market, thanks to its ability to create fantastic vehicles, which are consistent with Toyota's reputation for quality and reliability, combined with the uncompromising levels of personalized service offered. With new models continually being developed and introduced, the future of Lexus looks very bright, and it's easy to see why it's considered a pioneering luxury car brand. And if you own a Lexus, check out our genuine JDM engines and parts to enhance your ride!